My MoodBoard :)

I made a moodboard to put all my ideas together for my music video. Which includes setting, costume, props and location, I’ve also attached other R&B music video that have similar narrative to my own music video e.g. ‘Run away love’ by Ludacris ft. Mary J. Blige and ‘How to Love’ By lil Wayne.

Shooting Schedule

Synopsis

My music video is about a young woman who questions herself worth and never really experienced true love; she never found love at home, she witnesses her mother being abused by her father and then finds her own self sexually abused. She had always been valued on outer beauty and her body. She has learned to measure her worth with her body and never experienced a man loving her for her inner beauty and who she is on the inside. She goes back in time into her pass step by step and sees the reason as to why she ended up where she is now, at the end of the music video we see the protagonist in a church symbolising that she is repenting from her sins and so she had to visit her pass to start all over and become ‘born again’. My music video has a religious intertextual reference about the idea that when you repent you have to revisit your pass.

Artist Profile

Associated acts the Stunners, New Boyz, Justin Bieber
Birth name :       Tinashe Jorgenson Kachingwe
Born:                 February 6, 1993 (age 18)
Genres:              pop, dance
Occupations:      Actress, singer, dancer
Instruments:      piano and violin
Years active:     2000-present Labels Columbia (2008-2009)Lionsgate (2009) Universal Republic (2010-2011)
Official Website: http://tjkx3.webs.com/

The song I am going to use for my music video is 'How to Love' by Tinashe Kachingwe (Originally by Hip Hop artist Lil Wayne) the genre of this song is  R&B.
I have chosen this particular song because I thought it would be interesting how the narrative could change through a female’s perspective and what point of view the audience would look at it.


Background information

At age 14, Tinashe was approached by former pop-star Vitamin C to join an all-girl singing and dancing group. She quickly joined Allie Gonino, Hayley Kiyoko, Marisol Esparza and Kelsey Saunders (later replaced by Lauren Hudson in 2009) to form the Stunners. The goup soon signed with Columbia Records and released a single titled Bubblegum to iTunes along with the official video for the single and as contributed a song to the iCarly soundtrack.

In 2009, the group left Columbia Records and signed a production deal with Lionsgate Entertainment, who also produced a scripted television show pilot based on the group, which was ordered by MTV. In October of that year, the girls released a 5-song EP and shot a music video for their promo single We Got It which was released on February 22, 2010.

They released a holiday single in December 2009, produced by Desmond Child, titled Santa Bring My Soilder Home and performed the song on The Today Show as well as The Wendy Williams Show. After meeting with various labels interested in the group, they signed to Universal Republic Records in 2010 and released their first single Dancin' Around the Truth which featured the New Boyz to iTunes as well as Top 40 radio stations. The music video premiered June 2, just before the group was announced as an opening act on Justin Bieber's My World Tour.

On March 16, 2011 Tinashe announced that she was now pursuing a solo career and working on a solo album. Since her departure, the band has separated. She also announced via her official twitter page that she would be singing the theme song to the CW show Shedding for the Wedding. On April 6th, 2010, a demo solo song Chainsaw, produced by The Cataracs leaked online. Tinashe also sang background vocals for her label mate Bobby Brackins single A1 which also features Dev and well as being featured on a song for his upcoming album, titled "Cake". On May 3, 2011 Tinashe gave her first televised solo performance in front of 57,000 people during the Dodgers VS. Cubs baseball game singing the National Anthem and God Bless America.

My Artist Profile

Name: Sandra Lopes
Age:18
DOF: 2 April 1992
Born: Portugal, Lisbon
Ethnicity: Black European
Hair colour: Light Brown
Eye colour : Brown
Hobby: Singing and Acting


Sandra would be the perfect person to be the main artist for my music video because she can sing and act therefore my music video would be realistic. She will also be enthusiastic due to the fact that she is doing something she loves.

Survey Results

These are the results of my questionnaire. I handed the questionnaire to 20 participants to learn more about what my target audience look for in an R&B music video, through the outcome result I was able gather some information that I can use to attract potential target audiences. 

From the information that I have gathered I learnt that my target audience like music that relates to them or that contains lyrics that talks about things that happen in society.  75% said they like R&B music video that contains reality  rather than humor, I noted that my target audience are fans of narrative based music video.                                                                                

I asked whom my target audience who is their favourite female R&B music artist now out of the following artist; many concluded that Kelly Rowland was their favourite. I will use this information and research more about Kelly Rowland as an artist and see how I could make my artist similar to her. Making an artist profile of the artist that I will be using for my video would be useful.

Tinashe - 'How to Love' lyrics

Chorus:
You had a lot of crooks tryna' steal your heart
Never really had luck, couldn’t never figure out
How to love
How to love
You had a lot of moments that didn’t last forever
Now you in the corner tryna’ put it together
How to love
How to love

Bridge:
For a second you were here
Why you over there?
It’s hard not to stare, the way you moving your body
Like you never had a love
Never had a love, oh

When you was just a young’on you’re looks but so precious
But now your grown up
So fly it’s like a blessing but you can’t have a man look at you for 5 seconds
Without you being insecure
You never credit yourself so when you got older
It’s seems like you came back 10 times over
Now you’re sitting here in this damn corner
Looking through all your thoughts and looking over your shoulder

Chorus:
See you had a lot of crooks tryna' steal your heart
Never really had luck, couldn’t never figure out
How to love
How to love
See you had a lot of moments that didn’t last forever
Now you in the corner tryna' put it together
How to love
How to love

Bridge:
For a second you were here
Why you over there?
It’s hard not to stare the way you moving your body
Like you never had a love
Find More lyrics at www.sweetslyrics.com 
Had a love

You had a lot of dreams that transform to visions

The fact that you saw the world affected all your decisions
But it wasn’t your fault
Wasn’t in your intentions
You the one here talking to me
You don’t wanna listen
But I admire your poppin' bottles and dippin’
Just as much as you admire bar-tending and stripping
Baby, so don’t be mad
Nobody else trippin
You see a lot of crooks and the crooks still crook

See you had a lot of crooks tryna' steal your heart
Never really had luck, couldn’t never figure out
How to love
How to love
See you had a lot of moments that didn’t last forever
Now you in the corner tryna' put it together
How to love
How to love

Oooh,
See I just want you to know
That you deserve the best
You’re beautiful
You’re beautiful
Yeah

And I want you to know, you’re far from the usual
Far from the usual

Chorus: (x2)
You see you had a lot of crooks tryna steal your heart
Never really had luck, couldn’t never figure out
How to love
How to love
See you had a lot of moments that didn’t last forever
Now you in the corner tryna put it together
How to love
How to love.

Annotated Lyrics

Annotating the lyrics of the song helped me consider Andrew Goodwin's theory that states there is a relationship between the lyrics and visuals. Most R&B music video have a link between the lyrics and the visual, so I intend to add some of Andrew Goodwin’s theory to create meaning and easy to understand. 

My Final Idea

In the end i figured that this song would be good as i wil be able to construct a good narrative and also beacuse the artist is unknown so thefore i would be able to focus on a new star image for my artist =.

My First Idea

This was my initial idea; I thought it would be easy since a love narrative is  be simple  and straight forward however I decided not to do it anymore due to the fact the it would have  been difficult to challenge R&B music forms and conventions which is one of my goals.